Discovery makes Blu-ray move

Firm renews deals with DVD distributors in Germany and Benelux, rolling out Blu-ray discs for first time.
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Discovery Communications has renewed long-standing licensing partnerships with Polyband Film GmbH in the German speaking markets and Dutch Film Works in the Benelux region.

Both companies maintain the right to manufacture and distribute Discovery Channel branded programming on DVD - and for the first time on Blu-ray discs.

In Germany, Polyband will market more than 50 titles across three brands including Discovery Channel, Animal Planet and DMAX. Programming will include Meerkat Manor, LA Ink and Natural Wonders.

Meanwhile, in Benelux Dutch Film Works has renewed its rights to licence Discovery Channel branded DVD and Blu-ray releases.

Discovery Channel is the most widely distributed television brand in the world, reaching more than 170 countries around the globe. Animal Planet, meanwhile, reaches more than 300 million cumulative subscribers around the world, while DMAX hits more than 30 million homes in Germany, Austria and Switzerland, focusing on 'everyday heroes'.

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