Discovery teams with Princess Cruises for Discovery at Sea holidays - Licensing.biz

Discovery teams with Princess Cruises for Discovery at Sea holidays

Discovery at Sea will feature themed tours, science activities, crafting and more.
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Princess Cruises has teamed with Discovery Consumer Products to launch a host of interactive activities and shore excursions for kids and families aboard Princess ships.

The new Discovery at Sea cruise holidays will feature themed tours, science activities, hands on programs and games based on Discovery’s brands such as Shark Week, Mythbusters and Deadliest Catch.

From early 2015, guests will be able to engage with activities ranging from Discovery Under the Stars and Shark Week at Sea to Baking at Sea with TLC and Discovery, Animal Planet and Science Channel shore Excursions.

“This is such an exciting partnership between our two companies because we are both passionate about exploring the world,” said Jan Swartz, president of Princess Cruises.

“Discovery’s brands resonate with a growing, global audience and we’ll be bringing some of their most popular programmes to life for our guests in the context of the destinations they are visiting on their cruise.

“We are creating meaningful and memorable shared experiences while fuelling a lifelong passion for travel.”

To enhance the offing, Princess ships will also feature a line-up of television programming including popular shows from the Discovery Channel, Animal Planet and TLC.

“From science and nature to baking, crafting and exploration, the Discovery brands truly provide something for every cruiser to enjoy,” added Nicolas Bonard, SVP of Global Discovery consumer Products.

“This partnership is the perfect integration of our brands in to the amazing offering Princess provides its guests on board, creating a truly unique experience igniting curiosity on every voyage.”

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