The Walt Disney Company has hired Bobi Carley to the role of commercial director, ad sales and promotions.
Carley - who began her media career at Sky TV - will manage key accounts and will be responsible for developing and growing the advertising sales and promotions business across the entire UK company, including television and new media platforms.
Carley joins Disney following a nine-year stint at Viacom, most recently as head of kids and families for Viacom Brand Solutions.
"The Walt Disney Company EMEA offers companies a unique, one-stop shop for integrated advertising solutions across the breadth of Disney's businesses," said Peter Fritton, SVP of ad sales and promotions EMEA & UK. "Bobi's leadership qualities, experience and expertise are going to be an invaluable asset to the UK business."