Disney Consumer Products takes wraps off D23 Expo 2013 - Licensing.biz

Disney Consumer Products takes wraps off D23 Expo 2013

Fans will enjoy exclusive behind the scenes content and merchandise at US event.
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Disney fans will get the chance for an up close and personal look at an extensive collection of interactive experiences and merchandise celebrating Disney, Marvel and Star Wars characters at the bi-annual D23 Expo.

Held at the Anaheim Convention Center from August 9th to 11th, fans will be able to follow products from 'sketch to shelf'.

They will also learn how DCP extends storytelling from character and content extension to product development through featured discussions, art and sculptures and final product display.

There will also be exhibits, hands on demonstrations, special signing opportunities and exclusive product offerings.

Among the highlights will be a pop-up Disney Princess Ariel-themed Sephora shop; Darth Vader: The Evolution of a Villain, showcasing the development of the character from early concepts; various workshops in the Disney Store; and presentations from Disney Publishing.

For further details on D23 Expo 2013, simply click on this link.

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