Following the success of the new Netflix series Marvel’s Daredevil, Disney Consumer Products has unveiled a line-up of product partners for the show.
The merchandise programme will focus on adult viewers with a highly stylised interpretation of the property.
Mad Engine, C-Life, and Mighty Fine will launch new apparel, Bioworld will debut hats and accessories, while Funko is set to roll out a line of collectables.
Elsewhere, CafePress is launching 116 different designs across a wide variety of different product offerings.
Other partners on board include Rubie’s Costumes, Silver Buffalo travel mugs and wall art, and Trends International posters.
The products will incorporate key art including the Marvel’s Daredevil logo, Daredevil’s new red suit, and the Nelson & Murdock Law Firm logo, along with comic book artwork.
These products will be sold in most major retailers, with a focus on specialty stores like Hot Topic, F.Y.E., Spencer’s and comic book stores.
“The overwhelmingly positive reaction from fans and critics alike has led to a huge demand for Daredevil merchandising,” said Paul Gitter, senior vice president, licensing, Marvel at Disney Consumer Products.
“While momentum for the series continues to build, we are working quickly to expand our robust licensing programme that stays true to the tone of the series and allows fans cool ways to express their passion for Daredevil.”