Disney details second wave of Star Wars: The Force Awakens products

“Demand for Rey merchandise was strong even before the movie released, with products selling as quickly as we could restock shelves, and it’s only growing with the success of the film.”
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Disney has lifted the lid on the second wave of Star Wars: The Force Awakens toys, as the film continues to surge in box office sales.

With the film now breaking box office records, and on course for a repeat performance in the Japanese market where it nears the $100m mark, new toys, collectables and more are rolling out at Disney Stores across the US.

The new wave of products will see the film’s lead character Rey 'at the front and centre', according to a release from the firm, possibly in answer to a global call for more lines depicting the heroine.

“Star Wars: The Force Awakens has made instant icons of new characters like Rey, Finn and Kylo Ren,” said Paul Southern, senior vice president, Star Wars Licensing, Disney Consumer Products.

“We are excited to share an incredible range of products that celebrates these fantastic new heroes and villains, allowing fans to take some movie magic home.”

For the first time in the franchise’s history, Star Wars was featured in the National Retail Federation’s top ten toys list for both boys and girls.

New items in the line will now focus on key plot points from the movie, such as the identity of Kylo Ren and Rey’s own lightsaber weapon with a Rey Lightsaber toy, an updated Elite Series Die Cast Action Figure set, a Kylo Ren Unmasked action figure, as well as a Deluxe Figure Play Set that includes ten detailed figures such as General Leia, Han Solo, Rey, Kylo Ren and more.

Elissa Margolis, senior vice president, Disney Store, added: “Rey is a true break out hero in the movie and is proving a huge hit with our guests.

“Demand for Rey merchandise was strong even before the movie released, with products selling as quickly as we could restock shelves, and it’s only growing with the success of the film.”

At mass retail, new items from Hasbro will include 12-inch action figures featuring Rey and Finn, 3.75-inch figures featuring new characters and scenes like Rey in her Resistance Outfit with her Lightsaber, new Star Wars: The Force Awakens constructions sets as well as LEGO Star Wars buildable figures including Rey, Finn, Kylo Ren, captain Phasma and more.

Fans will also be able to find products featuring characters Rey, Finn, Kylo Ren and Captain Phasma across products including Hot Wheels from Mattel, plush from Build-a-Bear, skateboards and outdoor items, role play from Rubies, while apparel is currently available from the likes of Target, Hot Topic and more.

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