Disney gets loved up with new Valentine's Mickey and Minnie Mouse collection - Licensing.biz

Disney gets loved up with new Valentine's Mickey and Minnie Mouse collection

Minnie and Mickey plush, sweets and apparel launched
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Disney is celebrating Valentine's Day with a collection of fashion, accessories and confectionary based on the studio's most loved up couple, Mickey and Minnie Mouse.

With Mickey Mouse and Minnie Mouse plush, chocolate filled mugs, chocolate covered pretzels and more from the So Sweet collection, the firm is aiming to get hearts fluttering this season.

The packaging features vintage artwork rom a new episode of Disney's Emmy and Annie Award-winning Mickey Mouse cartoon shorts titled Third Wheel.

Premiering on the Disney Channel this Valentine's Day, the short finds Mickey and Minnie trying to have a romantic date, only to be continuously interrupted by Goofy. A scenario undoubtedly familiar to many.

The romantic range will feature t-shirts and accessories from Macy's, Children's Place, Target and Disney Store.

Meanwhile, Hallmark hopes to set the mood with Mickey and Minnie Vlentine's Day cards and plush including Happy Hearts Mickey Mouse and Minnie Mouse.

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