Disney has held talks with 21st Century Fox to buy the majority of Rupert Murdoch's entertainment empire, multiple sources have reported.
The controversial deal would see two of the largest media companies brought together in a move that would reshape the media landscape and surely raise more than a few eyebrows by regulators.
Sources have claimed that 21st Century Fox is putting itself up for sale, with interest from the likes of Verizon and Amazon also surfacing.
Many have speculated that the talks underline the transition from traditional media to online streaming, with the theoretical deal bringing Fox's cable networks including FX under Disney's streaming umbrella.
Many fans were in support of the idea, speculating that it would finally allow Marvel's X-Men characters to be brought into the MCU stable, opening up the doors for the beloved characters to appear in future Avengers films.
The talks have reportedly now ceased but neither company has released an official statement on the topic.