Disney Consumer Products has teamed up with French skincare firm Corine de Farme to create a line of baby bathtime products.
Now available across Boots UK stores, each product features an image of Winnie the Pooh and friends including Piglet and Tigger, and is priced at £2.69.
Items include hair and body wash, baby shampoo, baby bath and baby lotion.
"Bathtime is so important for babies and should be a fun and soothing experience for both parent and child," said a Disney spokesperson. "The new Disney and Corine de Farme babycare range featuring the lovable Winnie the Pooh has been carefully formulated and developed to ensure it gives babies the extra special care they deserve."