Disney launches Color by Disney app

App aims to build on the popularity of adult colouring books including Disney's Art of Coloring line.
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Disney has released Color by Disney, the latest app that aims to build on the recent trend of adult coloring books.

The app features designs from Disney's huge stable of animated films including recent hits such as Frozen and Moana, as well as classics such as Beauty & the Beast, The Lion King and The Little Mermaid.

The app itself is free, however you can pay to subscribe on the US App store for unlimited access to the Disney art collection. 

Available via an in-app purchase, users can get a week of access to the collection for $3, a month for $8, or a year for $40. The UK version of the app appears to only offer Art packs that can be purchased and downloaded from prices ranging between £1.99 and £11.99.

The app is now available on the Apple App Store, Google Play and the Windows App Store.


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