A new healthy snacking line aimed at children aged 12 months and upwards is to be introduced by Disney and Annabel Karmel.
The range - branded with Mickey Mouse and Winnie the Pooh - will consist of rice and corn snacks, strawberry and peach flavoured raisons and natural fruit crisps. It will contain no artifical colours or flavours.
"I'm always looking for new and exciting ways to add fun to healthier foods," commented Karmel, "so I am really thrilled to have teamed up with Disney and to create this yummy range of wholesome snacks."
Dan Dossa, director of food, health and beauty at DCP UK, added: "We find that when a child connects with a Disney character, they are much more likely to try new and healthier foods. We're delighted to work with Annabel to bring this new range to market."