Disney lines up Tomy for Winnie the Pooh infant range

Firm to launch nursery, infant and pre-school toys for brand in January 2012.
Author:
Publish date:
1_Winnie the Pooh, small.jpg

Tomy is expanding its presence in the nursery and pre-school sector, lining up a new collection of products featuring Disney's Winnie the Pooh.

The range will be aimed at 0-3 year olds and will begin to roll out from January 2012. It will include 16 new products from core nursery lines such as rattles and lightshows, through to play-sets and feature plush.

Tomy is planning a major marketing campaign to support the products, including national TV advertising.

The line will launch across Europe, in the UK, France, Germany, Benelux and emerging markets.

"Disney is delighted to collaborate with Tomy who hold a global track record for creating compelling play features," said Edward Catchpole, SVP, toys and stationery, The Walt Disney Company EMEA. "We look forward to working with Tomy to develop and market this range of Winnie the Pooh products that are expected to truly capture the essence of the brand and connect with our core customers."

Robert Mann, chief executive of Tomy Europe, added: "Tomy is one of the most trusted brands for parents in the nursery and pre-school market, and Winnie the Pooh fits perfectly with our existing nursery and pre-school portfolio."

Related

Featured Jobs