Disney lines up Tomy for Winnie the Pooh infant range

Firm to launch nursery, infant and pre-school toys for brand in January 2012.
Author:
Publish date:
Social count:
0
1_Winnie the Pooh, small.jpg

Tomy is expanding its presence in the nursery and pre-school sector, lining up a new collection of products featuring Disney's Winnie the Pooh.

The range will be aimed at 0-3 year olds and will begin to roll out from January 2012. It will include 16 new products from core nursery lines such as rattles and lightshows, through to play-sets and feature plush.

Tomy is planning a major marketing campaign to support the products, including national TV advertising.

The line will launch across Europe, in the UK, France, Germany, Benelux and emerging markets.

"Disney is delighted to collaborate with Tomy who hold a global track record for creating compelling play features," said Edward Catchpole, SVP, toys and stationery, The Walt Disney Company EMEA. "We look forward to working with Tomy to develop and market this range of Winnie the Pooh products that are expected to truly capture the essence of the brand and connect with our core customers."

Robert Mann, chief executive of Tomy Europe, added: "Tomy is one of the most trusted brands for parents in the nursery and pre-school market, and Winnie the Pooh fits perfectly with our existing nursery and pre-school portfolio."

Related

Featured Jobs

Historic Royal Places Job Logo 620 x 349

Licensing Executive

Historic Royal Palaces (HRP) is a successful, high performing organisation built on strong foundations. An independent charity, we manage the Tower of London, Hampton Court Palace, the Banqueting House, Kensington Palace, Kew Palace and Hillsborough Castle in Northern Ireland. We help everyone to explore the story of how monarchs and people have shaped society in some of the greatest palaces ever built.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.