Disney makes iParenting swoop

Content and services to be integrated into Disney's network of family targeted sites.
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The Walt Disney Internet Group has acquired iParenting Media, adding to its already strong line-up of family targeted web properties.

iParenting's portfolio features a wide range of professional and user generated content that serves families, young parents and parents-to-be in English and Spanish. This includes articles, expert Q&As and active message boards.

The network also boasts the iParenting Media Awards, which recognises the best products in the children's media and youth industries.

"iParenting has built a strong, trusted reputation among parents and we feel the site is a perfect complement to our overall portfolio of family-targeted online brands," said Paul Yanover, MD of Disney Online.

Alvin All and Elisa Ast All, co-founders of iParenting Media, added: "Disney is one of the most trusted brands for parents and we believe this will be a great fit for iParenting."


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