Disney Online breaks traffic records

34 million unique visitors log on to company's sites in July.
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Disney Online broke all-time traffic records in July, reaching nearly 34 million unique visitors and beating the previous record of 32.3 million uniques set to August 2008.

According to data from comScore Media Metrix, Disney Online traffic was up month-over-month across all key measurements in July, including unique visitors (up eight per cent), page views (up 17 per cent), time spent (up 29 per cent) and average daily visits (21 per cent).

There was strong interest in online games, including increased traffic to Disney Fairies Pixie Hollow virtual world and interest in a new Phineas and Ferb online game featured on DisneyXD.com.

The Disney Channel programming event Wizards on Deck with Hannah Montana drove an 11 per cent traffic increase to DisneyChannel.com compared to the prior month. In addition, for the second month in a row, Disney Family sites saw double digit growth, with an increase of 11 per cent over June.

"It's exciting to see a well established site like Disney.com continue to break new traffic records," said Paul Yanover, executive VP and MD of Disney Online.

"Disney's unmatched online entertainment offerings, combined with an extensive portfolio of family targeted sites is proving to be a powerhouse line-up."

In addition to web traffic, Disney Online continues to be a leader in the online video and mobile web sectors.

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