Disney Princess magazine sales rise 28 per cent 21 years after Egmont launch

Disney Princess remains a top ten children’s title, a spot it has held since its launch in 1998; thriving in a changing retail landscape over the past 21 years.
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Egmont Publishing has seen sales of its popular Disney Princess magazine rise 28 per cent year on year, as the official title enters its 21st year of print.

It appears that Egmont has plenty to celebrate this year, as Disney Princess remains a top ten children’s title, a spot it has held since its launch in 1998; thriving in a changing retail landscape over the past 21 years.

July’s ABC results revealed that Disney Princess was the title with the highest growth in the overall UK magazine market, with sales volumes up by 28 per cent year on year, with 45,000 monthly readers.

Kiran Vira, publisher of Disney Princess magazine at Egmont, said: “We are delighted to be celebrating 21 years of Disney Princess magazine, which continues to go from strength to strength.

“The children’s magazine market is highly competitive, so the continued growth of Disney Princess after 21 years of publishing clearly demonstrates its evergreen status and its enduring appeal with each new generation of readers.”

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