Disney Publishing Worldwide grows US mag business - Licensing.biz

Disney Publishing Worldwide grows US mag business

Company launches kid-focused subscription titles and special interest publications.
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Disney Publishing Worldwide is extending its US magazine business, launching a raft of new titles aimed at children.

The first new magazine will be Phineas and Ferb - which will release bi-monthly. This will be followed up with three special interest publications, all featuring content inspired by Marvel and Disney-Pixar film releases.

April will see the release of Thor, followed later in 2011 by Cars 2 and Captain America. Each will be priced at $9.99.

"We saw with last year's publication of our Toy Story 3 and Phineas and Ferb special interest publications that there is certainly a demand in the market for high quality kids' magazines," said Aparna Pande, VP and general manager, US magazines, DPW. "It's a natural extension of our existing business."

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