Disney reveals Toy Story fashion line - Licensing.biz

Disney reveals Toy Story fashion line

Limited edition collection arrives to tie in with release of third movie.
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Disney Consumer Products has unveiled a range of limited edition Toy Story 3 designer t-shirts to tie in with the release of the film.

Fashion names including Henry Holland, Victor Glemaud, Jonathan Saunders, Costello Tagliapietra and Cassette Playa revealed their designs at the Revolve Clothing boutique in West Hollywood, US.

Each designer was inspired by a Toy Story 3 character, choosing Rex, Hamm, Woody, Jessie and Buzz as their muses.

Produced by Mighty Fine, there are five limited edition tees, available in both men's and women's styles.

"Since the Toy Story film franchise debuted in the mid 90s, many young and aspiring designers have grown up with these characters, so it's fun to see their generational connections to the pop-culture phenomena and how it inspires them from a fashion perspective," said Pam Lifford, EVP, global fashion and home, DCP.

"It's collaborating with trend-forward designers like these that enable Disney to stay on the cusp of the latest trends and keep its lifestyle collections fresh, cutting edge and vibrant for consumers and fans of all ages."

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