Disney UK and Westfield have detailed a new partnership to bring Disney themed play areas and family rooms to Westfield London and Stratford City.
The first piece of joint activity is a Star Wars inspired fashion campaign featuring Star Wars characters alongside the new season’s fashion trends.
Now live on out-of-home sites across London, online and within the Westfield centres, the campaign has been brought to life by Ujin Lin and fashion photographer Andreas Sjodin.
The new partnership will also see a number of Disney branded play areas unveiled throughout the year, the first of which will be this spring with the introduction of specially designed Winnie the Pooh and Friends branded family rooms across both shopping centres, transforming them into the iconic 100 Acre Wood.
This summer will see two Mickey Mouse themed play zones open, one in each centre. Each Mickey Mouse play zone will offer both physical and interactive play features for pre-schoolers as well as a Frozen themed play zone that will open at Westfield Stratford City this autumn.
Anna Hill, chief marketing officer, The Walt Disney Company UK and Ireland, said: “We are delighted to be partnering with Westfield to add Disney magic to these fantastic shopping centres.
“We know how much our characters and stories resonate with families of all ages so they are the perfect choice to bring fun, original and innovative entertainment to the thousands who visit Westfield each day.”
Myf Ryan, chief marketing officer, Westfield UK and Europe, added: “Westfield is thrilled to be partnering with Disney UK to create completely new experiences and campaigns for shoppers.
“At our centres, we strive to create innovative and inspiring experiences and, with over 70 million visitors each year, the best family and entertaining spaces and state of the art digital screens throughout the centres, we believe Westfield is the perfect platform for a partner such as Disney to showcase the magical entertainment it offers.”