Disney to debut eOne's new kids' show PJ Masks

eOne Family has a robust licensing programme waiting in the wings for the new children's series.
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Entertainment One Family’s new CGI animated series, PJ Masks is gearing up to make its international debut on Disney Channels this autumn.

The new series will air on Disney Channel and Disney Junior in the US on Firday, September 18th before making its way to France 5 in France later in they year.

Produced by eOne and Frog Box and in collaboration with the award-winnig French animation studio TeamTO, the series is inspired by the popular children’s book series Les Pyjamasques.

The series of published titles have enjoyed notoriety in France, where the books debuted in 2008 and have seen 15 titles published to date. There are now plans to release two further titles each year.

“Our new landmark property, PJ Masks, brings popular superhero themes to a pre-school audience and we are incredibly excited about the upcoming premiere on Disney Junior and France 5,” said Oliver Dumont, managing director of eOne Family.

“PJ Masks is a winning combination – both pre-school boys and girls will love and be empowered by the show’s heroic and fantasy based storylines while being able to relate to the central themes of friendship and teamwork.”

Dumont has stated that the planned licensing programme for PJ Masks will ‘skew slightly more towards boys,’ which will provide the firm with ‘perfect counterbalance’ to the girls’ focused licensing programme for Peppa Pig.

“Our long term strategy is to build a robust portfolio with exciting marketing prospects for boys and girls in each key age group and strong digital and ancillary avenues to maximise our already prolific licensing infrastructure,” he said.

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