Disney to rent its films on YouTube - Licensing.biz

Disney to rent its films on YouTube

Launch titles will include Alice in Wonderland, Winnie the Pooh and Cars 2.
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Disney will soon offer its films, and those of its subsidiary Pixar, for rent on YouTube.com/movies.

Alice in Wonderland, this year's refreshed Winnie the Pooh, Cars, Cars 2 and Pirates of the Caribbean: On Stranger Tides will be the firsttitles available. Classics such as Snow White and others will be added shortly after, according to the Guardian.

Speaking on the official YouTube blog, Minjae Ormes, the site's movies and TV marketing manager, said: "Even more of the great Disney classics and new releases will be added in weeks to come, including our YouTube Movie Extras with behind-the-scenes clips, interviews, and more."

Earlier this month Disney and YouTube shook hands on a landmark partnership which will see the pair invest up to $15 million on the development of original, short-form content to view for free on the video portal.

At the time, James A Pitaro, co-president of Disney Interactive, said that the company wanted to take its "legacy of storytelling to a new generation of families and Disney enthusiasts on the platforms they prefer."

YouTube launched its movie rental service to the UK on October 7th.


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