Disney Villains Designer Collection unveiled

New dolls, apparel, beauty and home products launch in the US through the Disney Store.
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The Disney Store has revealed its Disney Villains Designer Collection in the US.

Centred around a series of six limited edition Villains Designer dolls - of which there are 13,000 each - the collection also includes apparel, beauty products, home items and stationery.

The inspiration behind the range are characters such as Cruella de Vil (101 Dalmatians), Evil Queen (Snow White), Ursula (The Little Mermaid), Mother Gothel (Tangled), Maleficent (Sleeping Beauty) and Queen of Hearts (Alice in Wonderland).

"The Disney Villains Designer Collection is a unique, stylised and fashion-forward take on these iconic characters," said John Balen, director of hardlines for Disney Store. "Our design team created a frightfully beautiful collection that is a new and exciting interpretation of the classic Disney Villains we love to hate."

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