Disney-ABC’s leading television franchise, The Bachelor is making its way to the even smaller screen in a new partnership with Snapchat.
The broadcaster has inked a deal with Snap that will see the messaging app debut a new series devoted to fans of the series.
Watch Party: The Bachelor makes its debut today, Tuesday, January 3rd, following the premiere of the new season.
The social media series will feature celebrities, comedians, super fans and past contestants as they get together to watch that week’s episode of the reality dating series. Each episode will feature clips from the most recent instalment of The Bachelor and will play out over ten episodes.
Watch Party: The Bachelor is the first of several shows that Disney-ABC TV plans to debut on Snapchat’s Discover platform, where it already showcases content from media partners including ESPN, the NFL, Cosmopolitan and others.
“Earlier this year, we worked closely with Snap on a very successful The Oscars Live Story and we look forward to building on that relationship and providing Snapchat’s mobile-centric users with a unique, immersive experience around our shows and brands,” said John Frelinghuysen, executive VP of digital media, strategy and business development at Disney-ABC Television.
“With the upcoming Watch Party: The Bachelor, we look forward to working together with Snapchat to not only reach Bachelor fans in an entirely new way, but to also provide our advertising partners with even more opportunities.”
Nick Bell, Snap’s VP of content, added: “Disney-ABC has rewritten the rules for how to develop daring, fun and adventurous series for TV, mastering formats ranging from scripted to reality and drama to comedy.
“It will be a vital partner as we continue to expand our lineup of shows on Discover and we’re excited to kick off 2017 by bringing one of their most beloved brands to Snapchat.”