Disney's Club Penguin hits 150 million users - Licensing.biz

Disney's Club Penguin hits 150 million users

Kids' virtual world launches first mobile game as part of celebrations.
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Disney's Club Penguin has reached the 150 million registered users milestone, and has launched its first app for iPhone, iPod Touch and iPad has part of its celebrations.

Puffle Launch originally debuted as a game within Club Penguin in March 2010 and is now played by more than 150,000 children each day in the virtual world.

Features include 24 levels, challenge boss levels, modes such as Time Trial and Turbo and a Slo-Mo option.

Puffles are the penguins' pets in Club Penguin. A new Puffle is adopted every second in the virtual world, with more than 20 million already adopted in 2011.

"Club Penguin, a colourful, digital world that kids can explore, role play, play games, chat to friends and even host parties in their own customised igloos, provides endless potential for fun," said Jeff Jones, general manager and VP of digital games, The Walt Disney Company in Europe, Middle East and Africa. "Perhaps that it why it's grown to a huge global community of 150 million kids in just six years.

"Today we are extending that for kids to play in a new way, on mobile and this app, like everything we do for Club Penguin, is underpinned by a commitment to safety to ensure all of our players have the best possible experiences and parents' peace of mind."

Lane Merrifield, Club Penguin co-founder and EVP of Disney Online Studios, added: "Kids are going mobile and have been asking for Club Penguin to go there with them. Disney pioneered virtual worlds and social gaming for kids, and now we want to enable kids to connect with their friends and our worlds on the go."

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