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Disney's Club Penguin welcomes Frozen Party takeover - Licensing.biz

Disney's Club Penguin welcomes Frozen Party takeover

Frozen Party is predicted to be the most successful Club Penguin takeover to date.
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Disney has given its blockbusting movie, Frozen the Club Penguin treatment.

The studio is now offering fans and youngsters to dress their Club Penguin avatars as their favourite characters from the hit movie, including Olaf, Sven, Anna, elsa and Kristoff.

From August 21st to September 3rd, kids and members will also be able to visit popular scenes from the movie as well as hear songs from the film.

Kid Screen reports that Club Penguin’s Frozen-themed party will be the first eent available on the interactive mobile app since it launched in May last year.

Disney reports that up to 40 per cent of Club Penguin’s users now access the site through mobile, and with 220 million members, the virtual world is one of the largest children’s networks.

The studio also expects the Frozen Party to be the most popular Disney franchise takeover to date.

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