Disney's Epcot to welcome Frozen attraction - Licensing.biz

Disney's Epcot to welcome Frozen attraction

Set at Epcot's Norway Pavillion, the new ride will take guests to Arendelle and 'immerse them in many of their favourite moments and music from the film'.
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Disney is developing a Frozen attraction for its Epcot theme park at Walt Disney World.

The new attraction, which replaces Maelstrom, will take guests to Arendelle and 'immerse them in many of their favourite moments and music from the film'.

Set at Epcot's Norway Pavillion, the Frozen attraction will also include a royal greeting location where Anna and Elsa can meet guests.

"When Walt Disney promised that Disneyland would never be completed, so long as there is imagination left in the world, he made a promise to our guests that we take seriously at all our locations around the world," said Tom Staggs, chairman at Walt Disney Parks and Resorts.

"This year, one particular product of imagination, Disney Animation’s blockbuster hit Frozen, captured the hearts and minds of people around the world and gave us a new opportunity to make good on Walt’s pledge."

Disney is also extending elements of Frozen Summer Fun Live! with a Wandering Oaken's Trading Post shop established closer to the show throughout Q4 as well as a larger play area featuring real snow.

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