Distribution growth for Burger King snacks - Licensing.biz

Distribution growth for Burger King snacks

Broad Street Licensing Group rolls out food line to 17 new countries.
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The Broad Street Licensing Group has expanded the reach of Inventure Group's Burger King snack line to include 17 new countries throughout Asia, Europe and the Middle East.

The new markets include China, Singapore, Malaysia, Turkey and Scandinavia. The new distribution is in addition to the 30+ countries where Burger King snack chips are currently sold.

"The snacks have a strong, loyal following with consumers in the US and are continuing their steady sales growth throughout the global marketplace, often in places where the brand has not developed a strong presence," said Carole Francesca, president of Broad Street Licensing Group, which is the exclusive food licensing agency for Burger King.

New products available include Onion Rings, Hot & Spicy Onion Rings and French Toast. Two more flavours will be added to the line-up in early 2010.

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