Doc McStuffins and Star Wars win big at the 2016 Toy of the Year Awards

Disney and Lucasfilm Licensing's Star Wars has been named the Property of the Year, while Doc McStuffins takes home a win in the Toy of the Year category.
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It’s a big year for children’s licenses in the toy space as Doc McStuffins, Star Wars and Shopkins emerge victorious in the 2016 Toy of the Year Awards.

The 16th annual Awards ceremony, held during the New York International Toy Fair has celebrated leading kids’ brands with the Doc McStuffins Pet Vet Checkup Centre from Just Play named the best toy of the year.

Meanwhile, Star Wars enjoyed recognition in two categories as the LEGO Star Wars: The Force Awakens Millenium Falcon beat the likes of Nerf and Hot Wheels to scoop the win in the Boy Toy of the Year category, while Star Wars was named the Property of the Year.

The Disney and Lucasfilm license championed over Jurassic World, Minions, Nerf, Paw Patrol and Shopkins to secure the win.

Elsewhere, and in a big year for Disney, its toys-to-life title Disney Infinity 3.0 Edition emerged as the E-connected Toy of the Year winner, beating Mattel’s Hello Barbie and Activision’s Skylanders SuperChargers.

Rounding off a strong year for kids’ licensing, the globally renowned Shopkins name also stole victory as Moose Toys’ Shopkins Scoops Ice Cream Truck fought off the likes of Disney’s Frozen Sing-A-Long Elsa (Jakks Pacific) and Hasbro’s Nerf Rebelle to line to win the Girl Toy of the Year category.


Disney's Mike Stagg on this year's toy plans for Star Wars and Marvel

For fans the world over, 2015’s release of Star Wars: The Force Awakens made for a monumental moment. Now, with new Marvel releases, a Frozen sequel and more Star Wars to come, Disney promises that the next few years will be no different. Robert Hutchins talks to Mike Stagg, The Walt Disney Company’s vice president and general manager, retail UK and Ireland, about the its plans to top the toy charts this year.

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