Doctor Who mag regenerates - Licensing.biz

Doctor Who mag regenerates

Special lenticular cover features morph between David Tennant and Matt Smith.
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Doctor Who Adventures magazine has launched an innovative lenticular cover, which features a morph between the tenth and eleventh Doctors.

Following on from The End of Time episodes of Doctor Who at Christmas and New Year, the magazine is aiming to bring the regeneration to life on the cover with a specially commissioned shot of Matt Smith.

The original design concept is the first time a BBC Magazines' children's cover has featured the lenticular technology.

"Our collector's issue magazine is a fitting tribute to David Tennant's final episode and the start of a new series of adventures with Matt Smith as the eleventh Doctor," said Moray Laing, editor of Doctor Who Adventures. "We are really proud to have produced such an innovative cover to celebrate the regeneration and believe it will have real impact on the newsstand."

The issue is priced at £2.10. The magazine has a circulation of 56,986 (ABC Jan to June 2009) and a readership of 588,000 (Youth TGI Autumn 2009).

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