Licensing and marketing company Big Tent Entertainment is expanding its relationship with several key licensing partners for cult character Domo.
License 2 Play, Concept One, Fifth Sun, and Coveroo have each renewed or expanded rights with Big Tent.
License 2 Play will produce Domo plush and novelty items including Frisbees, rafts, and beach balls. Plush lines will span core Domo plush as well as seasonal, cosplay, and pop-culture branded Domos sold at all retail channels. License 2 Play will also release a line of Domo and DC Comics co-branded plush, featuring Domo as Batman, Superman and Flash.
Concept One is renewing its contract for young men’s hats, bags, wallets, flip flops, and cold weather accessories to be sold in all channels while Coveroo has extended its contract for personalised Domo branded laser engravings and colour printing on electronic items such as iPods, computers, USB memory, mobile phones, metal dog tags, journals, mobile cases, and more.
Elsewhere, Fifth Sun has added rights to bring Domo branded young men’s and juniors’ t-shirts to consumers through their direct to consumer website and will also continue to produce a line of Domo T-shirts, tank tops, and fleece hoodies for men, women, young men, juniors, boys, and girls sold in specialty chain stores, independent stores, online, department stores, and mass market retailers.
“The success of Domo allows us to maintain long-term relationships with our licensing partners, which is music to the ears of the loyal Domo Nation who are always looking for the latest and greatest Domo branded gear,” said Rich Collins, chief executive officer, Big Tent Entertainment.