Plushland has signed a ‘long term’ deal to make soft toys based on the enigmatic Domo monster character.
As part of the deal, new Domo plush will come dressed in the clothes featuring the logo’s of top American colleges and MLB and NHL teams, ‘as well as a number of recognizable destination slogans and sayings.’
The new plush will be available at retail from Spring 2013 and also includes fuzzy dice, cubes, balls and pillows.
“We are excited to be teaming up with Plushland to combine Domo with our fans’ favorite teams and destinations around the country,” said Rich Maryyanek, Chief Marketing Officer, Big Tent Entertainment.
“Plushland makes a fabulous product and we are confident they will deliver an incredible new line for our fans that will give them another unique way to show off their spirit.”
“Adding Domo to our branded and co-branded line of product greatly enhances Plushland’s standing as the leader in collegiate, sport, and souvenir plush manufacturing” said Tony Weber, President of Plushland. “All of us at Plushland are extremely excited about having Domo join our family and can’t wait to send him to college and to the many tourist spots across the country.”
Want to receive up to the minute toy industry news straight to your inbox? Click here to sign up for the free ToyNews Daily Digest and Newsflash services. You can also follow ToyNews on Twitter and Facebook.