Downton Abbey snuggles up with Kingsdown for bedding - Licensing.biz

Downton Abbey snuggles up with Kingsdown for bedding

Knockout Licensing has appointed the firm for a range of branded mattresses and bed pillows.
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Fans of period costume dramas can sleep easy as Knockout Licensing prepares to launch its first range of Downton Abbey branded mattresses and bed pillows.

The firm has appointed Kingsdown Incorporated to develop the luxurious new range which will be sold in leading retailers across the US, as well as Kingsdown licensed retailers in Mexico, Canada, China and Australia.

Knockout Licensing has stated that it is thrilled with the new opportunity to branch the popular brand into new categories.

“We are thrilled to be working with Kingsdown as our Downton Abbey Home licensing programme continues to expand into a wide array of beautiful and stylishly elegant lifestyle products,” said Knockout Licensing co-president, Carole Postal.

Frank Hood, CEO of Kingsdown, added: “We are extremely excited about this alignment. Downton Abbey is an amazing brand that defines style and sophistication and offers a wide variety of home furnishings product inspired by the rooms, costumes and characters of the show.

“Our reputation is for making the finest luxury mattresses on the market. This is a strategic move that we think will b e very strong in the sleep product industry.”

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