DQ teams with Burger King for Jungle Book promo - Licensing.biz

DQ teams with Burger King for Jungle Book promo

Restaurant chain signs up as global QSR partner for TV series and film promotion.
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1_184_7506_184_7401_184_6743_184_6502_184_5899_The Jungle Book, small.jpg

DQ Entertainment has secured a deal with Burger King for a special Jungle Book promotion in summer 2013.

Participating restaurants in some 12,000 locations worldwide will launch an integrated marketing campaign, highlighted by in-store merchandising and themed toys featuring characters from The Jungle Book.

The promotion will be based on seasons one and two of the TV series and the feature film which is currently being produced by DQE.

"With The Jungle Book airing successfully in territories such as the US, Canada, Germany, France and the UK, this collaboration provides strong synergies and will further increase the fan base of this classic property," said Tapaas Chakravarti, chairman and CEO of DQE.

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