DQ Entertainment has secured a deal with Burger King for a special Jungle Book promotion in summer 2013.
Participating restaurants in some 12,000 locations worldwide will launch an integrated marketing campaign, highlighted by in-store merchandising and themed toys featuring characters from The Jungle Book.
The promotion will be based on seasons one and two of the TV series and the feature film which is currently being produced by DQE.
"With The Jungle Book airing successfully in territories such as the US, Canada, Germany, France and the UK, this collaboration provides strong synergies and will further increase the fan base of this classic property," said Tapaas Chakravarti, chairman and CEO of DQE.
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