The merchandising programme backing the forthcoming animation of The Jungle Book is building, with DQ Entertainment signing up Off Road to create a collection of footwear.
Off Road will be producing the likes of indoor slippers, beach slippers, trainers, children shoes, rain boots and snow boots.
The collection will be designed and manufactured in China, Vietnam and India and marketed by French shoe retailers in over 200 retail outlets across France and the Benelux region.
The deal was inked through TF1 Enterprises, DQE's co-production partner and licensing and merchandising agent for The Jungle Book in these regions.
"We are delighted to collaborate with Off Road for the licensing and merchandising of Jungle Book footwear products for France and Benelux," said Tapaas Chakravarti, chairman and CEO of DQE. "The Jungle Book, with its modern 3D adaptation, will work perfectly for the licensing and merchandising markets, and will be loved by children and adults alike."