DQE has added Plus Licens to its list of agents for The Jungle Book, with the firm handling the Nordic and Eastern European regions.
Plus Licens will represent the property in a number of countries including Sweden, Norway, Finland, Denmark, Bulgaria, Czech Republic, Hungary, Poland and Russia.
It will push the merchandise and books alongside the TV broadcast of The Jungle Book, which is due to begin early next year.
"The Jungle Book stories have been read and loved by generations of children in the Nordic countries, as well as Central and Eastern Europe," said Louise Lindquist, new business director at Plus Licens AB. "It has also gained popularity in modern adaptations like the successful musical, which has run for more than 14 years in Hungary.
"Plus Licens is proud to work with the new Jungle Book TV series, a modern yet respectful adaptations of a literary classic."