This year's top 12 toys for Christmas have been announced by the Toy Retailers Association - with licensed properties putting in a strong performance.
As well as showing the trend towards technological innovation, the list also reflects this year's big and small screen successes, with toys inspired by Transformers the Movie, Dr Who, Roary the Racing Car and TV gameshow Golden Balls.
Indeed, Hasbro's Are You Smarter Than A 10 Year Old, Character Options' Doctor Who Dalek Sec Hybrid Voice Changer Mask, Vivid's Golden Balls, Hasbro's In The Night Garden Igglepiggle, Roary R/C Car from Vivid and Transformers Movie Leader: Optimus Prime from Hasbro were all named in the list.
"This year's Dream Dozen once again demonstrates the versatility of the toy industry," said Gary Grant, chairman of the TRA. "The technological advancements used in many of the toys we reviewed this year were quite amazing, and demonstrate how forward thinking manufacturers can be.
"Responding to the ever-changing demands of children is what makes this industry so innovative. The result is a truly eclectic mix of toys that will appeal to young and old alike."