Textile expert Dreamtex has teamed up with British construction giant JCB to produce a new range of bedding.
The deal includes quality polycotton bedlinen, fleece blankets, cushions and other accessories, which will be launched in autumn/winter 2013. The line will be known as My 1st JCB.
Dreamtex's Commercial Director Andy Downie said: “The JCB story really inspired us. Their enduring commitment to quality and innovation is at the heart of our company philosophy. The brand has a timeless appeal and JCB actively encourage constructive play for children which parents appreciate.
"This latest acquisition joins our growing family of brands and keeps us on track to achieve steady growth over the next five years."
Sam Johnson, Senior Licensing Manager for JCB, added: “We’re delighted to add Dreamtex as a new partner to our growing licensing programme. They have a very focused and innovative approach which sets them apart in the home textiles sector.
"This new range perfectly complements our successful children’s bedroom furniture and wall deco range and we’re confident that all our young JCB fans will just love the products."
Want to receive up to the minute licensing industry news straight to your inbox? Click here to sign up for the free Licensing.biz Daily Digest and Newsflash services. You can also follow Licensing.biz on Twitter and Facebook.