Dreamtex launches JCB kids' bedding range

The My 1st JCB line will launch this autumn/winter period.
Author:
Publish date:
Social count:
0
1_jcb-dreamtex.jpg

Textile expert Dreamtex has teamed up with British construction giant JCB to produce a new range of bedding.

The deal includes quality polycotton bedlinen, fleece blankets, cushions and other accessories, which will be launched in autumn/winter 2013. The line will be known as My 1st JCB.

Dreamtex's Commercial Director Andy Downie said: “The JCB story really inspired us. Their enduring commitment to quality and innovation is at the heart of our company philosophy. The brand has a timeless appeal and JCB actively encourage constructive play for children which parents appreciate. 

"This latest acquisition joins our growing family of brands and keeps us on track to achieve steady growth over the next five years."

Sam Johnson, Senior Licensing Manager for JCB, added: “We’re delighted to add Dreamtex as a new partner to our growing licensing programme. They have a very focused and innovative approach which sets them apart in the home textiles sector.

"This new range perfectly complements our successful children’s bedroom furniture and wall deco range and we’re confident that all our young JCB fans will just love the products."

Want to receive up to the minute licensing industry news straight to your inbox? Click here to sign up for the free Licensing.biz Daily Digest and Newsflash services. You can also follow Licensing.biz on Twitter and Facebook.

Related

6_JCB detail image.jpg

JCB

The brand licensing programme for JCB began as far back as 1996, with a direct to retail deal with Debenhams on kids and adult apparel.

Featured Jobs

Historic Royal Places Job Logo 620 x 349

Licensing Executive

Historic Royal Palaces (HRP) is a successful, high performing organisation built on strong foundations. An independent charity, we manage the Tower of London, Hampton Court Palace, the Banqueting House, Kensington Palace, Kew Palace and Hillsborough Castle in Northern Ireland. We help everyone to explore the story of how monarchs and people have shaped society in some of the greatest palaces ever built.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.