DreamWorks Animation adds new agent for Brazil - Licensing.biz

DreamWorks Animation adds new agent for Brazil

Compania Panamericana de Licencias (CPL) expands relationship with firm.
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DreamWorks Animation has appointed Compania Panamericana de Licencias (CPL) as its licensing agent in Brazil.

The deal expands on the existing relationship between the two firms which already encompasses Bolivia, Colombia, Chile, Ecuador, Peru, Venezuela and Mexico.

CPL's Brazil business will be led by 25-year industry veteran Herbert Greco, who has served the region in a similar capacity for Warner Bros. Consumer Products and the Walt Disney Company.

Jonathan Baker, head of international consumer products at Dreamworks Animation, commented: "We enjoy a wonderful relationship with CPL throughout Latin America and believe they are perfectly suited to drive our business in Brazil.

"As DreamWorks Animation establishes itself as a global family entertainment brand, we continue to implement our 365 strategy at retail worldwide with the help of top agents like CPL."

Luis Salazar, CPL president, added: "We feel very proud and excited to further build and strengthen the DreamWorks Animation brand in Brazil and to expand our relationship with the company."

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