DreamWorks Animation has appointed Saban Brands Israel as its consumer products licensing agent in the territory.
SBI will represent upcoming DreamWorks' feature film and TV properties in the areas of merchandise, retail and publishing.
These include the theatrical release of How To Train Your Dragon 2 this summer, ongoing TV series Penguins of Madagascar, King Fu Panda: Legends of Awesomeness and Dragons: Riders of Berk, plus DWA's franchise properties of Shrek, Kung Fu Panda, Madagascar, How To Train Your Dragon and Puss in Boots.
"We are excited to align with DreamWorks Animation and bring its portfolio of iconic characters to families in the marketplace and further its position as a premiere entertainment company in Israel," said Gil Saban, SBI's managing partner.
Jonathan Baker, DWA's head of international consumer products, added: "Saban Brands Israel's unparalleled expertise in the region will ensure that families across Israel will have access to our characters and franchises through an incredible array of merchandise.
"DreamWorks Animation fans worldwide are eager to engage our brand and this deal marks the latest effort to expand our global footprint."