TV show collection DreamWorks Classics will make its debut at Mipcom this week.
The TV portfolio includes DreamWorks Dragons: Riders of Berk, which is inspired by DreamWorks Animation’s How to Train Your Dragon film franchise. It also includes an all-new TV series based on the studio’s upcoming movie called Turbo.
“DreamWorks Classics is now the home of an expansive collection of high-quality properties that will resonate with a worldwide audience, and we are proud to make our Mipcom debut this year,” said Kelley Avery, Worldwide Head of Franchise Strategy and Distribution at DreamWorks Animation.
Classic Media Founder and Chief Executive Officer, Eric Ellenbogen, added: “Over the last four years DreamWorks Animation has proven to be a consistently successful producer of CG animated television content with its three series already in existence.
"I believe that our longstanding success in the family market, combined with DreamWorks Animation’s unparalleled original content, will present many exciting growth opportunities for DreamWorks Classics in the future."
According to a press release, DreamWorks Animation is the first major film studio to debut at Mipcom in more than a decade.
In addition to the original CG animated television productions from DreamWorks Animation, DreamWorks Classics will represent Classic Media’s well-known movies, series and specials.
The DreamWorks Classics sales team, headed by London-based Chloe Van Den Berg, will attend Mipcom, which runs from October 8th to 11th in 2012 in Cannes, France. They will be joined with Avery and Peter Gal, Head of Television Development at DreamWorks Animation.
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