Dreamworks US lays out Megamind plans

Promotions with McDonald's, Airheads and Chase Freedom all lined up to support movie.
Author:
Publish date:
Social count:
0
1_Megamind, small.jpg

Dreamworks Animation has unveiled a raft of marketing, licensing and promotional partners for upcoming movie, Megamind.

The film - which opens in the US on November 5th and in the UK on December 3rd - has attracted a range of big name partners, from McDonald's, HP and Intel through to financial services sponsor, Chase Freedom.

Notably, Chase Freedom has rolled out its first ever movie-themed ad execution, inspired by the signature blue of its corporate insignia, integrating creative elements from Megamind.

Dreamworks will be launching a global Happy Meal programme with McDonald's. In the US it will be offering eight toys via a promotion which includes themed packaging, point of purchase and exclusive online content from games and activities in McWorld. Meanwhile, in Europe, McDonald's is giving kids the chance to become the next hero of Metro City through Happy Meal, in-store and online activities.

Elsewhere, the Megamind publishing programme includes traditional storybooks from Penguin, colour and activity books from Dalmatian Press, comic books and graphic novels and a new digital book application.

HP and Intel have also been pushing Megamind through a variety of promotions, while Airheads has released themed six-packs of its signature chewy candy, as well as adding a variety of new flavours.

Master toy licensee Toy Quest has created a full line of toys from figures to vehicles, available exclusively at Toys R Us. The line includes six-inch action figures, collectable mini figures, a Walking Robot and a Deluxe Minion with lights and sounds.

THQ is also planning a number of video games.

"Front and centre to our programme are new offers from leading brands within the banking and hotel industries, alongside McDonald's global Happy Meal campaign and support from HP and Intel," said Susan Spencer, head of promotions and marketing services at Dreamworks.

Related

Featured Jobs

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

SanrioJob Logo 620 x 349

Creative Manager

Best known for global icon Hello Kitty, Sanrio has a portfolio of more than 400 characters. We license a unique collection of branded gifts, stationery and fashion accessory items while collaborating with the most respected companies in the world. Our EMEA business coordinates the development licensing throughout Europe, Russia, Middle East, Africa, Asia (for Mr Men), Australia and New Zealand. An exciting, permanent opportunity has come up at our London office to lead our Design team as Creative Manager (m/f)

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.