DRi adds new Kimmidoll licensees

Elite Gift Boxes and Portico Designs become latest signings for lifestyle trend brand.
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DRi is continuing to build up the licensing programme for lifestyle brand Kimmidoll in the UK.

The latest licensee to come on board is Elite Gift Boxes, which will release a range of tin products and melamine mugs in the spring.

The brand has also been boosted by a deal with Portico Designs for calendars and diaries, with the range appearing on shelves later in the year.

"Kimmidoll has really been turning heads this year and we are delighted to have sealed the deal with new licensees Elite and Portico," said Alicia Davenport, licensing director at DRi. "We look forward to unveiling gorgeous new Kimmidoll products in the coming months."

Two new Kimmidoll strands are due to launch in 2013 - Kimmidoll Junior in the spring and Kimmidoll Love in the autumn.

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