DRi grows Edward Monkton brand

New collection of cufflinks move property into jewellery market.
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Accessories designer Sonia Spencer has created a new collection of cufflinks featuring DRi's Edward Monkton property.

The gifts will feature a selection of characters including the Penguin of Death, Random Hedgehog and Zen Dog.

The Interesting Thoughts of Edward Monkton was created, written and illustrated by Giles Andreae. More than three million greetings cards and 500,000 books featuring the character's musings have been sold in the UK since the property's launch in 2003.

"Edward Monkton is going from strength to strength in 2010 and it is wonderful to welcome Sonia Spencer to the growing list of licensees," said Alicia Davenport, DRi's licensing director. "We are delighted with the cool, quirky and iconic new accessories.

"They are a refreshing and innovative addition to the jewellery market and it is fantastic to see the property expand into a new sector."

DRi's licensing portfolio also includes Miffy, Boofle, Pink Cookie, Zigby, Caroline Gardner, Madeleine Floyd and The World of Roald Dahl.

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