DRi Licensing has added best selling artist Doug Hyde to its portfolio.
Described as the UK's most popular living artist by the BBC news, Hyde's instantly recognisable paintings combine a vibrant colour palette with soft pastels.
He has held a major tour of his artwork every year for the last decade, just returning from his seventh sell out success in Japan.
To celebrate ten years of international art market and publishing success, a licensed product range - inspired by Hyde's fine art collections - is being launched.
"We're delighted to be representing Doug as his fine art collection makes it licensing debut," said Alicia Davenport, licensing director at DRi. "His work is charming, heartwarming and engaging, and its distinctive style will translate wonderfully to the extensive range of products that we have lined up.
"Doug Hyde licensing will undoubtedly be just as successful as the fine art brand and we are pleased to welcome another contemporary talented artist to DRi's licensing programme."