DRi Licensing reveals 2015 plans for Pets Rock

Bags and gifting from BB Designs and apparel from Blues Clothing and Fashion UK on the way.
Author:
Publish date:
Social count:
0
00cat.jpg

DRi Licensing has revealed its roster of new launches planned for its popular creative brand, Pets Rock.

Targeting teen and young adults, the Pets Rock range combines iconic celebrities and real pets and already features products within the fashion, gifting and home areas.

2015 will see further additions to the Pets Rock programme with bags and gifting from BB Designs and apparel from Blues Clothing and Fashion UK.

Further developments will include new ranges across ceramics, cushions and mobile and tech accessories.

The pets Rock brand has picked up international momentum over recent weeks, having featured on the front cover of Kmart’s store magazine, with distribution to six million homes across Australia.

Gift bays of Pets Rock products are also in place at Tower Records and Isetan in Japan, while a branded Pets Rock store has popped up in Thailand courtesy of Pettobox.

Related

DRI Licensing

DRi (Design Rights International) Licensing made its debut into the world of licensing 20 years ago with the hugely popular Forever Friends brand by Andrew Brownsword.

Featured Jobs

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

SanrioJob Logo 620 x 349

Creative Manager

Best known for global icon Hello Kitty, Sanrio has a portfolio of more than 400 characters. We license a unique collection of branded gifts, stationery and fashion accessory items while collaborating with the most respected companies in the world. Our EMEA business coordinates the development licensing throughout Europe, Russia, Middle East, Africa, Asia (for Mr Men), Australia and New Zealand. An exciting, permanent opportunity has come up at our London office to lead our Design team as Creative Manager (m/f)

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.