DRi Licensing has revealed its roster of new launches planned for its popular creative brand, Pets Rock.
Targeting teen and young adults, the Pets Rock range combines iconic celebrities and real pets and already features products within the fashion, gifting and home areas.
2015 will see further additions to the Pets Rock programme with bags and gifting from BB Designs and apparel from Blues Clothing and Fashion UK.
Further developments will include new ranges across ceramics, cushions and mobile and tech accessories.
The pets Rock brand has picked up international momentum over recent weeks, having featured on the front cover of Kmart’s store magazine, with distribution to six million homes across Australia.
Gift bays of Pets Rock products are also in place at Tower Records and Isetan in Japan, while a branded Pets Rock store has popped up in Thailand courtesy of Pettobox.