DRi signs greetings cards brace for key brands

Stripy Horse and Roald Dahl to expand into sector following major deals.
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DRi Licensing is moving two of its top children's properties into the greeting card sector.

The Great British Card Company is now on board with Stripy Horse, with a collection featuring cards celebrating such occasions as family birthdays, new arrivals and birthdays from one to three. There are 15 in total.

Matching the look and feel of the Stripy Horse baby board books, the cards include simply, fun messages, some in rhyme and some with new illustrations.

Meanwhile, UK Greetings will roll out a new Roald Dahl range - featuring 12 general birthday cards, two Mother's Day and two Father's Day cards - this summer. All cards will feature drawings by illustrator Quentin Blake, including some never before published sketches.

Many of the cards have been designed specifically around text from Dahl's children's stories and have secondary inside page leaves to give them the feel of a mini book.

Captions inside most of the cards feature Dahl's Gobblefunk nonsense words, and all carry an individual connected Dahl fact on the reverse.

"We are delighted to be expanding the licensing programme for two of our most distinctive properties," said Alicia Davenport, licensing director at DRi. "Stripy Horse and Roald Dahl are natural greetings card brands and translate wonderfully from the pages of the story books to cards."


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