DRi signs One Big Element

An initial range of licensed gifts for the art brand will hit retail this autumn.
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One Big Element already has a few licensees on board. McLaggan Smith is making china mugs while Sonia Spencer has cufflinks. Castle Melamine has signed a licence for coasters, keyrings and bookmarks.

The brand features periodic table mix-ups like, OMg (Oxygen and Magneisum) and LuV (Lutetium and Vanadium). There are also comedy captions like As – Arsenic - The Killer Element and Cu – Copper - The Element of Law and Order.

Alicia Davenport, licensing director of DRi Licensing said: "One Big Element is exciting, contemporary and very unique, and we are thrilled to be representing the property."

"One Big Element is instantly recognisable thanks to the striking colours and bold graphics, and we are extremely excited about the licensing programme we have lined up. It is great to have three talented licensees on board at this early stage, and we are expecting a strong and positive reaction when One Big Element products hit the high street this autumn," added Davenport.

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