DRi is looking to make a mark on the greetings card sector with its new Kimmidoll brand, signing a new deal with UK Greetings.
The firm will develop ranges for both Kimmidoll Collection - the teen and adult part of the brand - and its 'little sister' line, Kimmidoll Junior.
UK Greetings will launch the Kimmidoll Collection in May at the Progressive Live show, and Kimmidoll Junior in spring 2013.
"We are delighted to be welcoming UK Greetings to the Kimmidoll licensing programme," said Alicia Davenport, licensing director at DRi. "The development of the greeting cards could not be in better hands.
"With beautiful graphics and uplifting messages, Kimmidoll is absolutely perfect for greetings cards and we are extremely excited about introducing the property into a new sector. 2012 will be an exceptional year for the brand as there are more high profile licensing partners lined up."
Blueprint Collections is already onboard with Kimmidoll, lining up high-end stationery and an extensive range of bags and accessories, due for launch in the autumn.
A gift partner is also due to be announced shortly.