DRi signs Zigby mag deal

Pre-school character to appear in Cbeebies Weekly, Toybox and Cbeebies Animals.
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New pre-school property Zigby is making its magazine debut in the UK this month after a deal was struck with BBC Magazines.

The DRi property will now regularly feature in Cbeebies Weekly, Toybox and Cbeebies Animals.

The magazine deal follows hot on the heels of the appointment of Martin Yaffe as master toy partner for the UK. The Cbeebies TV show is also garnering strong initial ratings.

"Zigby is going from strength to strength so far this year and we are delighted to be working with the BBC once again," said Alicia Davenport, licensing director at DRi. "We are very excited that Zigby's appearance on Cbeebies will be supported in three BBC titles and we look forward to the extensive coverage and exposure this will bring for this charming brand."

DRi was appointed by Studio 100 - the worldwide agent for Zigby - to manage an extensive licensing programme for the brand in the UK. A number of new deals are set to be announced shortly.


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