DRi Licensing is to represent one of the UK's most successful lines of greeting cards, books and gifts, with the Edward Monkton brand joining its portfolio.
The Interesting Thoughts of Edward Monkton has been created, written and illustrated by Giles Andreae of Purple Ronnie fame. More than three million greetings cards and 500,000 books featuring the character have been sold in the UK since the property's launch in 2003.
The latest Edward Monkton book - I Love You - reached number three in The Sunday Times bestseller list in February.
The property has also enjoyed several high profile partnerships including an ongoing association with Google.
"Edward Monkton is a wise, witty and inspiring brand and one which sits perfectly within DRi's portfolio," explained Alicia Davenport, the firm's licensing director. "The property is hugely versatile and offers a wealth of licensing opportunities as it appeals to male and female consumers of all ages.
"We are delighted to be working with Giles in building on the success of the last few years by expanding the licensing programme into even more unique and quirky product ranges."