DRi welcomes Pets Rock to its portfolio

The pop culture blend of photography and illustration shows 'pets meeting celebrity'.
Author:
Publish date:
Social count:
0

DRi has added the 'pets meets celebrities' brand - Pets Rock - to its stable.

Owned by gift company Takkoda, the range targets teens and young adults and is described as a pop culture blend of photography and illustration.

DRi will act as the UK agent to expand and grow the licensing programme, building the presence of the brand on the High Street.

Key licensees already on board include BB Designs, Park Agencies, Dreamtex and Buttercup.

"The similarities between the animals and their subjects are truly extraordinary," said Alicia Davenport, licensing director at DRi. "The brand already has a strong footing in the fashion and gifting/home categories, and also achieved some fantastic High Street distribution in the likes of River Island, New Look and Topshop, and we will be looking to build on this success as we expand into new categories and initiatives.

"We are very excited to have such an individual brand as Pets Rock join the DRi family and are pleased to be hosting the brand at this year's show."

Kate Polybank, owner and MD of Takkoda, added: "We're thrilled to have Pets Rock in such capable hands. DRi will be able to take the brand to new heights and build on the national and international success we enjoy."

Related

Featured Jobs

Historic Royal Places Job Logo 620 x 349

Licensing Executive

Historic Royal Palaces (HRP) is a successful, high performing organisation built on strong foundations. An independent charity, we manage the Tower of London, Hampton Court Palace, the Banqueting House, Kensington Palace, Kew Palace and Hillsborough Castle in Northern Ireland. We help everyone to explore the story of how monarchs and people have shaped society in some of the greatest palaces ever built.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.